The First Christmas

The 95 Campaign is Sharing the real meaning of Christmas

95% of children are not in church and that's probably why 35% of them believe that Jesus was born in the South Pole!

Scripture Union's 95 Campaign is all about gathering, equipping and encouraging those with a heart for the 95% of children and young people not regularly in church. To learn and share together and, ultimately, to become more effective in this vital mission.

As part of this campaign we are aiming to share the real Christmas story with children and young people up and down the country.

That's why we've produced a brand new beautiful retelling of the real Christmas Story.


Through the 95 campaign, we're sharing this amazing story with children facing tough situations this Christmas

The First Christmas Prison

Children with a parent in prison

Prison Fellowship’s Angel Tree project will see
many copies of The First Christmas given out with gifts to children of prisoners
Hospital Boy Receiving Christmas Books

Children in hospital

Hospital chaplains across the UK will be giving out copies of The First Christmas to children on hospital wards
Christmas Poverty Child

Children living in poverty

We’re giving out The First Christmas storybook through The Trussel Trust food banks and Christians Against Poverty’s Christmas hampers.
The First Christmas Book

Join The 95 Campaign today and get your free copy of The First Christmas

We'd love as many children as possible to receive this special gift and so, as a member of the 95 campaign, you can get a free copy for a child in your life or up to 50 copies to give to other children who may not know the real meaning of Christmas.

There are two ways to join the campaign...

  1. Set up a free account: If you're not already registered with Scripture Union, click the button below to quickly and easily set up a free account. Make sure you tick the '95 Campaign sign up' box. An account will also allow you free access to loads of extras in our resource centre.
  2. Update your communications preferences: If you've already got an account with the new Scripture Union website, click on the button below to login. Once logged in, click on the 'Comms preferences' tab and tick the box to join The 95 Campaign.

After joining, you will receive an email explaining how to get your free copy of The First Christmas in one easy step.

What other reasons are there to join the campaign?

Together, as a community of churches and individuals, we can ensure children and young people don’t miss out on discovering the difference Jesus can make to the challenges and adventures of life.

By joining the campaign you really can make a difference: 

  • You’ll be adding your voice to an exciting, growing movement – helping to ensure that reaching the 95% of children and young people not in church is made a priority.
  • You'll have opportunities to make your voice heard – we’ll offer clear and simple ways for you to help shape and inform the latest initiatives to reach the 95.
  • We’ll keep you informed with news and stories – you’ll be the first to hear about how the campaign is developing and the difference you are making.

Support for your church

And for your church's children's and youth work: 

  • You’ll get exclusive access to new developments – we’ll ensure you’re the first to receive new research, and you'll have access to a our series of thought-provoking seminars led by key Christian figures, as well as any new resources and models of mission that are produced.
  • When you join the campaign we’ll also be in touch to offer you access to a wide range of resources and tools – from Top Tips videos on children’s work, to resource packs for running Light Parties or after-schools clubs, as well as a comprehensive free tool that allows you to access and tailor thousands of activities to use in your children’s and youth sessions.
  • We have also launched a Good News Fund that can provide churches who join the 95 campaign with grants to help pioneer and grow mission initiatives across England and Wales, and we're ready and waiting to receive applications. Find out more
The 95 Campaign: Going where the children are but the gospel isn't!

Find out more about the 95 Campaign

Will you help share the true meaning of Christmas with thousands of vulnerable children?

It costs just £1 to give a child the best Christmas gift ever

Hospital Boy Receiving Christmas Books


A gift of £6 could help six children on a hospital ward receive a copy of The First Christmas, giving them the opportunity to hear the story of Jesus’ birth.

Christmas Food Hamper


A gift of £40 could help 40 children receive a copy of The First Christmas from a local food bank Christmas hamper, giving them the opportunity to hear the story of Jesus’ birth.

The First Christmas Prison


A gift of £150 could help 150 children who have a parent in prison to receive a copy of The First Christmas, giving them the opportunity to hear the story of Jesus’ birth.

The 95 block

Together, we can reach the 95% of children and young people not in church

Join us