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Understanding the next generation is of paramount importance, as we continue to share the good news of Jesus in culturally relevant ways

Learning and understanding

The political, economic and social landscape of the world is changing at an ever-increasing pace and with each new generation comes changes in attitudes, values, perceptions and behaviours. 

If we are serious about reaching children and young people who don't go to church with the gospel (which we are!) then we have to make sure that we are continually learning and understanding who they are, and the world that they live in.

The Revealing Jesus mission framework

Faith for Gen Z

In 2020 we launched the Revealing Jesus mission framework, designed to help passionate individuals and churches walk alongside children and young people through each stage of their faith journey – Connect, Explore, Respond and Grow.

For many of Generation Z, traditional church just doesn't seem to be for them, or fit with their culture, so they don't stay part of it for long. But that doesn't mean they don't want to explore the difference that Jesus can make in their lives!

The Revealing Jesus mission framework has been built on extensive experience of working with unchurched children and young people, as well as research into the faith journeys of the 95 in this research called "Faith for Gen Z".

Published Reports

As well as in-house research projects, we embrace opportunities to draw upon the experience and expertise of others who are equally passionate about seeing a difference in the lives of children and young people.

Together, we seek to discover the true reality for children, young people and mission.

Influencers Report logo
Research amongst UK Christian young people and youth leaders into the methods and perceived effectiveness of peer-to-peer evangelism and outreach amongst teenagers.

Published: 8 June 2022
Boy doing cartwheel
Based on a year of extensive evaluations of mission activity aimed at reaching ‘the 95’, this report is packed full of findings and, most importantly, recommendations to help you achieve success in your own missions.

Published: July 2018
Young people's faces

Feel-Good News - OUT NOW!

Our latest research report, Feel-Good News, is now available for you to download for free!

This research, carried out in partnership with Youthscape, shares the findings of a survey of 1,000 teenagers across the UK, capturing their responses to five gospel-based statements we wrote in an attempt to identify what might sound and feel like 'good news' to this generation. 

Find out how young people respond differently to the Christian faith depending on their faith orientation. And explore what they loved, hated and ignored entirely - and what this might mean for how we share the gospel.

Due for release in 2024

Gaming youth

Hybrid Mission Report

In partnership with Dr Sarah Holmes at Liverpool Hope University, we're carrying out a two-stage research project to explore online-hybrid ministry amongst the 95% of children and young people who don't go to church.

Due to be released: Spring 2024
Gaming youth

Have your say

As part of our Hybrid Project we’ve been doing some research with the 95% to find out what they think about God, faith, and where they would go if they wanted to find out more. Our hope is to gain some deeper insights into the context for mission particularly the impact/preference of in person, online or hybrid mission for Gen Z and Gen Alpha.

So if you work with children and young people, either on a voluntary or paid basis, we would really value your input! We want to find out from your perspective, what the children or youth in your groups think of various topics.

Your views will help to design online resources which are being created for children/young people who wish to explore faith, outside of the church context. 

Closing date: Friday 8th March.

We also really want to hear from the children and young people you work with! Click here to access the survey exclusively for those aged 7 to 16 that we would love you to share with those you know within that age range and invite them to take part.

Mission Support

Hear about our latest research first!

If you're interested in being one of the first to hear about our research projects, sign up for FREE Mission Support from Scripture Union. 

Designed to inspire, equip and empower you in mission to non-church-going children and young people, as soon as you sign up, you'll have access to:

  • Exclusive training opportunities
  • Monthly Mission Sparks – bitesize inspiration for mission
  • The Revealing Jesus First Steps Guide
  • New resources and content
  • Findings from research into mission with the 95
  • + much more

The 95 block

Together, we can reach the 95% of children and young people not in church

Join us